train_your_unicorn

Startup · Grants · Vibe coding

train_your_unicorn

20 years in IT. Seven years as hired CEO and CBDO. Now building my own projects. Direction from the start or a fresh perspective along the way

You know, sometimes all you need is 20 seconds of insane courage, just literally 20 seconds of embarrassing bravery, and I promise you something great will come of it.

— Benjamin Mee, We Bought a Zoo

what i'm made of

I speak the languages of engineering, technology, and human connection. Somewhere between them, I engineer empathy.

  1. civil engineer

    MS in Civil Engineering and real estate management. Designed hospitals and perinatal centers — structure, systems, and stakes that matter.

  2. another education

    An attempt at pedagogy and English philology — begun, not finished; still part of the wiring.

  3. block-scheme mind

    I think in flowcharts. First book at five: an encyclopedia of cybernetics. There I saw block schemes and understood: this is how I think.

  4. speed

    Very fast reading — an edge when dropping into any product or grant brief.

  5. languages

    Love of foreign languages and everything around them: tone, nuance, the keys to communication. Learned English, German, and Japanese, with Finnish and Spanish currently joining the mix.

  6. people

    Diversity — and the craft of finding the keys to communication across difference.

  7. my values

    being honest enough with yourself to know what you actually want, and brave enough to act on it

  8. right now

    Quantum physics.Partnership.Kids.Mission.

how we can work

Whether you need direction from the start or a fresh perspective along the way.

from idea to ship

For first-timers: lean canvas, customer interviews, pitches for clients and investors, then build, team, and support — the full arc from idea to something that runs.

brainstorm

For people who already know the game. A working session with clean eyes on what you’ve got — scars from CEO and CBDO roles across SaaS, deeptech, and edtech.

vibe coding

Help shipping the product you are already shaping: structure, pace, and a builder who can sit in the mess with you.

grants support

Analytical, sequential thinking for Finnish and European grant processes — wins on the record, curiosity for yours.

network

Years in corporate roles and seven years in startups have built a broad network across sales, HR, finance, and beyond. Ask me if you need the right person.

Pay via Feed the Unicorn — or by invoice.

calendar

Tap a day to see what is on. Startup gatherings, talks, and moments worth showing up for.

Select a day with a mark to see events.

grant thinking

Wins across Finnish and European grant programs. Thanks to analytical sequencing, fast reading, and the habit of understanding a product before writing about it.

I move through briefs quickly, map the logic, and write with the same block-scheme clarity I bring to products. That is the advantage: see the system, then argue it cleanly.

If you are preparing a grant — or stuck mid-way — a brainstorm session is often the shortest path to an honest next step.

writing from the field

Startup world, events, grants, and personal notes

Read the blog

say hello

Book a brainstorm or ask about grants. Services can be invoiced.

Feed the Unicorn