from idea to ship
For first-timers: lean canvas, customer interviews, pitches for clients and investors, then build, team, and support — the full arc from idea to something that runs.

Startup · Grants · Vibe coding
20 years in IT. Seven years as hired CEO and CBDO. Now building my own projects. Direction from the start or a fresh perspective along the way
You know, sometimes all you need is 20 seconds of insane courage, just literally 20 seconds of embarrassing bravery, and I promise you something great will come of it.
About
I speak the languages of engineering, technology, and human connection. Somewhere between them, I engineer empathy.
MS in Civil Engineering and real estate management. Designed hospitals and perinatal centers — structure, systems, and stakes that matter.
An attempt at pedagogy and English philology — begun, not finished; still part of the wiring.
I think in flowcharts. First book at five: an encyclopedia of cybernetics. There I saw block schemes and understood: this is how I think.
Very fast reading — an edge when dropping into any product or grant brief.
Love of foreign languages and everything around them: tone, nuance, the keys to communication. Learned English, German, and Japanese, with Finnish and Spanish currently joining the mix.
Diversity — and the craft of finding the keys to communication across difference.
being honest enough with yourself to know what you actually want, and brave enough to act on it
Quantum physics.Partnership.Kids.Mission.
Projects
Own products in progress — not client work, the things I ship myself.
Cross-cultural learning for life abroad — assessment, country roadmaps, and the craft of communicating across difference.
chameleo.world
A toddler dressing game — pick what to wear for the weather, then hit the big red button for a reward.
tada.vercel.appAI-powered workspace for managing grant applications, solo or as a consortium
consortio.vercel.appServices
Whether you need direction from the start or a fresh perspective along the way.
For first-timers: lean canvas, customer interviews, pitches for clients and investors, then build, team, and support — the full arc from idea to something that runs.
For people who already know the game. A working session with clean eyes on what you’ve got — scars from CEO and CBDO roles across SaaS, deeptech, and edtech.
Help shipping the product you are already shaping: structure, pace, and a builder who can sit in the mess with you.
Analytical, sequential thinking for Finnish and European grant processes — wins on the record, curiosity for yours.
Years in corporate roles and seven years in startups have built a broad network across sales, HR, finance, and beyond. Ask me if you need the right person.
Pay via Feed the Unicorn — or by invoice.
Events
Tap a day to see what is on. Startup gatherings, talks, and moments worth showing up for.
Select a day with a mark to see events.
Grants
Wins across Finnish and European grant programs. Thanks to analytical sequencing, fast reading, and the habit of understanding a product before writing about it.
I move through briefs quickly, map the logic, and write with the same block-scheme clarity I bring to products. That is the advantage: see the system, then argue it cleanly.
If you are preparing a grant — or stuck mid-way — a brainstorm session is often the shortest path to an honest next step.